At Invicium, we fundamentally believe in listening to our customers, solving their packaging and logistics needs, and assisting them to grow and thrive in their endeavours. This commitment to the success of our customers has resulted in many long-term partnerships that span decades. One such partnership is with Australian flooring icon, Godfrey Hirst.
Godfrey Hirst
An Australian Legacy
Godfrey Hirst is one of Australia’s leading and most respected providers of residential and commercial flooring solutions, and a global leader in the carpet industry. With over 160 years of manufacturing experience in Australia and New Zealand, the Godfrey Hirst name is synonymous with quality, innovation, and deep community ties.
A Heritage of Growth
The company’s journey began in Geelong in 1865, established as one of Victoria’s first textile mills. Starting with flannels and woollen goods, the business steadily evolved, focusing its expertise on carpet production from the 1960s onward, growing into a dominant force in the Australian market.
Global Scale, Local Heart
Today, the residential Godfrey Hirst brand and the commercial GH Commercial brand continues to grow from strength to strength, backed by their global parent, Mohawk Industries, the world’s largest flooring company. They maintain a sharp focus on innovation, a strong market presence, and a commitment to listening to customers.
Comprehensive Flooring Solutions
As a powerhouse in the industry, Godfrey Hirst offers a complete suite of flooring options. This ranges from luxurious Hycraft wool carpets and family-friendly solution-dyed nylon to innovative hard-floor choices, including tile, timber, hybrid, vinyl plank, and laminate.
This heritage of quality, longevity, and industry-leading innovation is why Invicium is so proud to act as their trusted partner in marketing fulfillment, ensuring their brand collateral is executed with the same level of excellence they bring to their products.
Our Core Service for Godfrey Hirst
We supply their high-quality printed tile boxes, delivered flat as bases and lids, which feed directly into the GH Commercial automatic tile boxing production line.
The Challenge: When Packaging Can Become a Critical Logistical Bottleneck
For a business with the heritage and scale of GH Commercial, managing the supply of critical inputs like custom-printed tile boxes presents two major challenges:
1. Risk to Flawless Production Scheduling
GH Commercial’s tile boxes (both bases and lids) are not simply printed and delivered; they are designed to feed directly into an automatic tile boxing production line. This is a system with no tolerance for error or delay. If the printed boxes do not arrive on time, or if the specifications are not perfect, the entire manufacturing process is jeopardised. The seamless flow of production depends entirely on the precision of the packaging supply.
2. The Cost of High Stock Holding
To prevent production stops, many manufacturers are forced to stockpile large volumes of packaging. This strategy, however, ties up significant capital and consumes valuable warehouse space that could be better used for finished goods or core production materials. GH Commercial needed an alternative that protected their schedule without the burden of excessive inventory.
Invicium’s Solution: Precision-Engineered JIT (Just In Time) Print and Logistics
Invicium’s role has always been to act as a seamless extension of GH Commercial’s operations, an attentive service for their crucial packaging needs. We removed the logistical bottleneck by integrating high-quality print management with sophisticated Third-Party Logistics (3PL).
Integrated Print Management for High-Volume Production
Our print management ensures the custom tile boxes are manufactured to the exact specifications required by GH Commercial’s automated machinery. This commitment to quality at the source is the first line of defence against production errors.
Just-in-Time (JIT) Delivery: The Anti-Stockpile Strategy
The core of our long-term success lies in our Just-in-Time (JIT) Print Delivery model. Instead of relying on bulk, sporadic deliveries, we manage regular rolling deliveries of the flat boxes and lids, tailored to GH Commercial’s current production scheduling and demand.
Minimised Stock Holding, Maximised Space
By shifting the burden of stock management to Invicium, GH Commercial is able to minimise stock holding on their own site. This frees up crucial capital and warehouse space, and unlocks financial and operational efficiency.
“At Godfrey Hirst we are committed to quality from the beginning to the end of our production and delivery procedures. We are also committed to local partnerships. Over the last 20 years we have worked with Invicium, and we are always impressed with their professionalism and personal approach. They supply our tile packaging system with quality stock. We highly recommend them as a supply chain partner.” Godfrey Hirst
The Results: 20 Years of Seamless Production and Unwavering Trust
In two decades, Invicium has demonstrated that our unique service proposition of personal attention and expertise translates directly into measurable results for one of Australia’s largest manufacturers.
Assurance of On-Time Supply
Our dedicated account management team ensures that every delivery is executed with precision. GH Commercial is assured of on-time stock delivery to ensure their smooth production scheduling remains uninterrupted. For a business operating at this scale, this reliability is priceless.
The Power of a Dedicated Account Manager
Our promise is to handle the fuss and administrative burden. By managing the end-to-end process for GH Commercial – from print quality checks to scheduling rolling deliveries and tracking fulfilment – their team can rely on our operational efficiency.
Beyond Suppliers: Choosing a True Strategic Partner
For major Australian businesses, choosing a partner for marketing fulfilment, print, or logistics makes great strategic sense. The 20-year partnership between GH Commercial and Invicium illustrates the value of choosing a tactical partner over a basic supplier.
Our aim is to deliver operational certainty, while saving time, space, and capital to our customers.