Spotlight on the Spotlight Retail Group

This year we are celebrating a decade-long relationship with the Spotlight Retail Group.

From its humble beginnings in the 1970s as a single dress fabric stall at Queen Victoria Market, Spotlight has grown to become the Spotlight Retail Group and is now a household-name brand that has operated throughout Australia, New Zealand, and South-East Asia for over 45 years.

We have proudly provided a longstanding service to this iconic group of stores.

The Brief

Spotlight Retail Group needed solutions for their three flagship brands, Spotlight, Anaconda, and more recently Harris Scarfe, in marketing fulfilment to cater to their expanding network of stores.

As their operations grew in scale and complexity, they faced the challenge of managing a variety of printed materials, including shelving tickets, posters, signs, brochures, and newsletters, arriving from multiple suppliers in staggered timeframes.

With an ongoing commitment to seeking practical solutions for their stores, they began the search for more efficient processes to enhance marketing inventory tracking and ensure a seamless transition during in-store display changeovers. This led them to partnering with Invicium for marketing fulfilment solutions.

Our Solution

Invicium developed an end-to-end print management service for all three brands. 


  • Collection 

    We take delivery of the printed assets from various suppliers


  • Collation

    We collate materials with our Pick ʼn’ Pack service


  • Delivery

    We ship the collated materials to each store on a scheduled delivery timeframe

The Spotlight Group enjoy numerous benefits from our customised marketing management system:


Each Spotlight, Anaconda, and Harris Scarfe store now receives a complete package of printed shelving tickets, posters, signs, brochures, newsletters, and printed promotional materials in time for when the store displays need to be refreshed.


By sending their materials through our centralised service, Spotlight Retail Group saves up to 20% of costs on logistics, shipping, and staff hours.

Clear time-frame

Having one delivery rather than multiple deliveries throughout the week simplifies workflow. Central management can see at a glance delivery time-frames, while store staff can schedule display changes knowing they have everything they need when they need it.

One-off projects

Having a long-term relationship with Spotlight Retail Group means one-off projects are simple to organise when they arise. When Spotlight updated their in-store balloon-filling service, they needed sturdy binders with images and price guides to assist customers and also guide staff. We created, printed, and delivered these to every store for a cohesive roll-out of their new service.

The Results

By tasking Invicium with marketing fulfilment, Spotlight has gained control over a once inefficient and expensive system. Not only is our marketing fulfilment system saving time and money for the central management, our services make life easier for staff on the ground. Now each store receives the materials they need in time for each display change, and staff don’t need to waste time chasing up missing deliveries from separate suppliers.

“Invicium’s customer service and attention to detail is what sets them apart from their competitors. Our Store Support Centre is kept well informed of our activity status and we receive no noise from our store network relating to the accuracy and timeliness of their deliveries. These are clear indicators that Invicium are the right 3PL partner for us at SRG and we’re very pleased to be working with them.”

Christopher Bond, SRG, Head of Marketing Operations.

Developing a customised marketing fulfilment service can save time and money for both big and small businesses.

If you have stock sitting in different warehouses, or a variety of suppliers causing storage problems and delays in display change-outs, talk to us. We can develop a customised marketing fulfilment service that streamlines your systems and assists your workflow.

Contact us to see how much time and money you will save.