Spotlight on the Spotlight Retail Group
This year we are celebrating a decade-long relationship with the Spotlight Retail Group.
From its humble beginnings in the 1970s as a single dress fabric stall at Queen Victoria Market, Spotlight has grown to become the Spotlight Retail Group and is now a household-name brand that has operated throughout Australia, New Zealand, and South-East Asia for over 45 years.
We have proudly provided a longstanding service to this iconic group of stores.
The Brief
Spotlight Retail Group needed solutions for their three flagship brands, Spotlight, Anaconda, and more recently Harris Scarfe, in marketing fulfilment to cater to their expanding network of stores.
As their operations grew in scale and complexity, they faced the challenge of managing a variety of printed materials, including shelving tickets, posters, signs, brochures, and newsletters, arriving from multiple suppliers in staggered timeframes.
With an ongoing commitment to seeking practical solutions for their stores, they began the search for more efficient processes to enhance marketing inventory tracking and ensure a seamless transition during in-store display changeovers. This led them to partnering with Invicium for marketing fulfilment solutions.
Our Solution
Invicium developed an end-to-end print management service for all three brands.
Collection
We take delivery of the printed assets from various suppliers
Collation
We collate materials with our Pick ʼn’ Pack service
Delivery
We ship the collated materials to each store on a scheduled delivery timeframe
The Spotlight Group enjoy numerous benefits from our customised marketing management system:
Efficiency
Each Spotlight, Anaconda, and Harris Scarfe store now receives a complete package of printed shelving tickets, posters, signs, brochures, newsletters, and printed promotional materials in time for when the store displays need to be refreshed.
Economical
By sending their materials through our centralised service, Spotlight Retail Group saves up to 20% of costs on logistics, shipping, and staff hours.
Clear time-frame
Having one delivery rather than multiple deliveries throughout the week simplifies workflow. Central management can see at a glance delivery time-frames, while store staff can schedule display changes knowing they have everything they need when they need it.
One-off projects
The Results
By tasking Invicium with marketing fulfilment, Spotlight has gained control over a once inefficient and expensive system. Not only is our marketing fulfilment system saving time and money for the central management, our services make life easier for staff on the ground. Now each store receives the materials they need in time for each display change, and staff don’t need to waste time chasing up missing deliveries from separate suppliers.
“Invicium’s customer service and attention to detail is what sets them apart from their competitors. Our Store Support Centre is kept well informed of our activity status and we receive no noise from our store network relating to the accuracy and timeliness of their deliveries. These are clear indicators that Invicium are the right 3PL partner for us at SRG and we’re very pleased to be working with them.”
Christopher Bond, SRG, Head of Marketing Operations.
