And no, we’re not just slacking off in the lunchroom; as the Luxury Escapes print partner, we get to call this work!
As well as making us mentally pack our suitcases with shorts and swimsuits, the Luxury Escapes team also brings us the chance to stretch our creative wings, as we collaborate on their premium quarterly magazine.
Have a look behind the scenes of one of our favourite print projects; it’s the next best thing to packing that suitcase and heading off on one of the Luxury Escapes dream destinations!
A Partner in Premium Experiences: Meet Luxury Escapes
Founded right here in Melbourne in 2013, Luxury Escapes has grown from a passionate start-up into one of the world’s fastest-growing travel companies, now serving over 7 million members globally. Their mission is simple but powerful: to make travelling in style accessible by offering the world’s most amazing escapes, all handpicked by experts. Their brand is built on a foundation of quality, exclusivity, and providing the most exhilarating travel moments imaginable. It’s this commitment to a premium experience that informs every decision, including the creation of their beautiful quarterly magazine.
In assisting Luxury Escapes with their printing, we knew that the production values needed to be about more than producing an attractive magazine; every detail would speak volumes about the company, so protecting and enhancing the brand’s assets and values was crucial.
Here’s how we ensure the magazine tangibly reflects the Luxury Escapes values.
Magazine Mechanics: A Breakdown of Our Printing Process
The First Impression: Crafting a Luxury Cover
Creating a cover that stands head and shoulders above other travel magazines was the first priority. When we imagined shoppers choosing from a rack of magazines, we wanted Dream to be a siren call impossible to resist. From the moment a reader picks it up, Dream needs to feel as premium and exclusive as the destinations featured inside.
The vibrant cover image that Luxury Escapes selects for each issue is brought to life with an overall gloss UV finish, making the colours pop and inviting the reader to dive in.
But it’s the detail on the masthead that truly sets the tone: the silver foiling. This elegant touch of silver isn’t just decoration; it’s a deliberate signal of quality and exclusivity, communicating to the reader that this is a passport to a more refined, up-market travel experience.
The texture and feel of the cover is the next clue to what a reader can expect. The substantial feel comes from the heavy, 350gsm gloss paper stock, giving it a satisfying weight and durability.
The Heart of the Story: The Pages Within
Beyond the cover, the commitment to value continues. The internal pages are printed on a thick, 130gsm gloss stock, a choice made to ensure the high-definition, colour-rich photos of idyllic beaches and stunning resorts are presented flawlessly. This premium paper prevents any image bleed-through and gives the pages a smooth, glossy feel, making every photo look aspirational. The printing process is meticulously managed to ensure the vivid blues of the ocean and the lush greens of the jungle are replicated perfectly.
From cover to cover, the physical details of Dream tell a cohesive story about the Luxury Escapes brand.
The Partnership Behind the Pages
Creating a product of this calibre requires more than just the right machinery; it requires a deep, collaborative partnership. At Invicium, we understand that our customers want more than just good printing; they want a print partner who will understand and protect their brand at every step of every edition. This is just one of the reasons we assign a dedicated account manager to each of our customers.
For Luxury Escapes, that account manager is Jade. In overseeing the print and logistics, Jade acts as the project guardian. She translates the brand’s vision into a physical reality, managing the complex specifications and ensuring every detail is perfect.
“Invicium is crucial to the success of our magazine. They understand that this is a critical marketing tool for us, and they are as committed to its flawless execution as we are. Their attention to detail is incredible, and knowing that every aspect, from the print quality to the complex shipping, is handled reliably gives us complete peace of mind. Jade and the whole team are a true extension of our own Luxury Escapes family.” – Paul Chai – Managing Editor, Luxury Escapes
For Jade, working closely with customers like Luxury Escapes is what sets Invicium apart from other print and logistics firms. She is able to bring her ideas and experience to enhance the outcome for a client, blending her technical expertise with a genuine passion for the final product.
“I absolutely love working on the Luxury Escapes magazine. It’s such a vibrant, beautiful publication, and I’m incredibly proud of the quality we produce. My commitment is to ensure every print detail is perfectly on-brand for them. And I get a genuine thrill when I’m out shopping and see it for sale in my local stores!” – Jade, Account Manager, Invicium
The Final Journey: From Print Press to Coffee Table
The story of the magazine doesn’t end when the printing press stops. Invicium produces around 15,000 copies each quarter, and our role also extends to managing the warehousing and delivery. The entire run is split between five distinct delivery channels: newsagents, retailers, media partners, direct subscribers, and Invicium’s own warehouse.
It’s this final step where the benefit of working with a single, integrated partner becomes crystal clear. We manage the complex, multi-channel distribution from one central point. This includes bespoke national and international shipments to Luxury Escapes’ own headquarters, airports, and partner hotels and resorts.
If a problem arises anywhere along this complex chain, Luxury Escapes doesn’t have to chase down multiple suppliers or couriers. They make one call to Jade, their dedicated point of contact, who manages the entire process and ensures every magazine reaches its destination. This frees up the Luxury Escapes team to do what they do best: curating the world’s most incredible travel experiences.
Your Brand’s Story, Beautifully Told
A premium magazine like this is a powerful reminder that behind every great piece of marketing collateral, there is a complex web of design choices, technical specifications, and logistical challenges. It prompts the question: is your marketing collateral telling the right story about your brand? From the first touch to the final delivery, every detail communicates your value and your commitment to quality. Managing this process seamlessly is what turns a good idea into an exceptional one.
