Starting with foundational services and steadily expanding into an integrated suite of solutions, the success of our partnership with Thirsty Camel is built on a shared commitment to excellence and a strong working relationship.
Thirsty Camel: A Unique Australian Success Story
Thirsty Camel stands as one of Australia’s most recognised independent retail brands, with nearly 350 locations across the country. Each store is independently owned and operated, contributing to a diverse and vibrant community of retailers. As their network continues to expand, their unique business model and recognisable brand presence have been key drivers in their success.
Mixing It Right: Recipe for a Rewarding Relationship
The partnership between Invicium and Thirsty Camel is more than a business arrangement; it’s a relationship built on shared history and mutual respect. Some of the key factors in this thriving relationship are Invicium’s unwavering commitment to adapting and accommodating Thirsty Camel’s evolving needs, as well as a dedication to open and consistent communication, and exceptional customer service. These, along with a proactive approach to innovation, have fostered a sense of partnership that goes well beyond transactional interactions, and has cemented a trusted alliance.
“We love working with operations as large as Thirsty Camel because this is where the combination of our services model really gets to shine. From printing and marketing through to stock management and logistics coordination, Thirsty Camel benefits from having Invicium handle the many threads that keep the marketing rotation fresh, relevant and on-time. And since the Thirsty Camel team is such a great bunch of people, we really enjoy our time partnering with them.”
Jade Hart, Invicium General Manager
Pouring Over the Details: Our Service Menu for Thirsty Camel
We currently provide an extensive range of services tailored to meet Thirsty Camel’s objectives:
Promotion Rollout:
Coordination with Thirsty Camel HQ for their fortnightly promotions, delivering large format “driveway” and “roadside” posters, as well as shelf tickets to venues across VIC, TAS, and NSW.
Promotional Integration:
Collaboration with Thirsty Camel and liquor vendors to support additional promotions, extending our POS printing services to QLD, SA, and NT venues.
Warehousing & Inventory:
Provision of secure storage, enabling HQ team members to order stock directly via our online portal, which we then pick, pack, and ship to venues.
3PL Services:
Comprehensive third-party logistics solutions that streamline the handling of promotional materials and inventory.
ESL Collaboration:
Partnership with Thirsty Camel and Ticket-It to bring Electronic Shelf Labels to participating venues.
Digital Screen Solutions:
In collaboration with Seen Technology, we offer digital screen solutions, including fortnightly data uploads to keep content fresh and engaging.
By bringing their various printing, marketing, warehousing and logistical needs to Invicium, Thirsty Camel are able to benefit from having the same reliable partner for many of their needs.
Ready to elevate your logistics game? Let Invicium craft the perfect cocktail of services for your business needs. Reach out today, and let’s toast to a productive partnership!
On Tap: Crafting Clear Connections
Our communication strategy blends prompt responses to daily needs with scheduled touch points, creating a consistent chain of contact. Here are some key strategies we use with Thirsty Camel to keep the dialogue balanced and efficient:
- Regular strategic meetings ensure alignment on goals and targets, integrating us as part of Thirsty Camel’s team.
- Transparent and proactive communication, addressing real-time needs and adjustments.
- Our online, real-time portal offers Thirsty Camel easy stock management and replenishment capabilities.
- Continuous monitoring of stock levels keeps us ready for upcoming TC orders.
Brewing Up Solutions: Tailored Technologies to Meet Unique Needs
When one of our clients has a specific situation that calls for an out-of-the-box approach, we see it as part of our job to source, procure, or design an effective solution.
For some of the Thirsty Camel retailers, we needed to find unique remedies for in-store displays. We were able to supply them with electronic shelf label systems and digital screens. These tools have not only enhanced customer’s in-store experiences but also serve to reinforce seamless operational efficiency across the Thirsty Camel venues.
Read more about the ELS roll-out below.
“Our relationship with Invicium is such that we can sit down, have robust conversations, and also collaborate together on better ways of doing things and procuring marketing items that will reach our business goals. We can come to them at any time, but we also know they will come to us with innovations and ideas on how to do things better. There’s no hesitation to have those conversations. We just know each other, and we’re like one big family where we work together to achieve our common goal: to serve the Thirsty Camel network in the best, timeliest and most economical way possible.”
Natalie Hattersley, Thirsty Camel Office Administrations Manager
Raising a Glass to Future Possibilities
Through strategic partnership and innovative solutions, Invicium has significantly empowered Thirsty Camel’s operations, fortifying their market presence over the years.
